The digital lighthouse
Growth Consultant
A start up Digital Agency with Angel Investment looking to scale rapidly. Providing performance marketing and data solution to SMEs, and large multinational companies across the UK and Europe.
I supported the founders in building the team from 2 people to 10+ within 18 months
Helping them scale from a standing start to significant six-figure annual revenue within the first year.
As Growth Consultant my roles includes
- Advising on growth strategy across the business - both commercially and operationally.
- Mentoring the CEO and wider team.
- Identifying opportunities across target markets, sectors and suitable business size.
- Creating and implementing the Go-To-Market (GTM) strategy for the business.
- Leading commercial discussions with prospective clients.
- Identifying key partners, agreeing commercial contracts, and managing these relationships for mutual benefit.
- Implementation of new Customer Relationship Management (CRM) system and reporting suite.
- Identifying improvements in both sales and marketing collateral to better engage the business target audience.
- Investor management.
Curo
Chief Revenue Officer
Operating as an agile start-up within a larger business, Curo provides major capital equipment projects to the NHS. With significant growth ambitions it is disrupting a space owned by established multinationals
As Chief Revenue Officer my role includes:
- Developing the commercial business plan and strategy from initial concept and trials through to broader adoption.
- Revamping marketing and sales collateral to align with our value proposition and strengthen market competitiveness.
- Refining corporate and sales messaging for clarity in communicating key benefits.
- Creating new collateral, website content, proposals, and presentations in accordance with strategic objectives.
- Preparing comprehensive business cases for internal board review and external partners or stakeholders.
- Conducting target market segmentation and developing phased prospect lists.
- Leading commercial negotiations and fostering relationships to promote our solution at international, national, and regional levels.
- Implementing a CRM system and reporting dashboard for enhanced sales tracking and stakeholder transparency.
- Bid strategy and response Management.
- Introducing managed service and leasing models in partnership with financial institutions to improve cashflow and mitigate capital risk.
- Supporting the development and coaching of internal team members.
WTTB
E-Commerce Director
WTTB (Where the Trade Buys) is a leading UK print provider, aiming to double its current turnover. WTTB delivers print solutions to resellers, businesses, and end users, demanding a broad approach to marketing and e-commerce.
As E-Commerce Director, my responsibilities included:
- Working with internal and external partners to launch a new website on market leading tech stack, Contentful/Commerce Tools, Klaviyo, Zendesk and Stripe/Sage integration.
- Implementation of new loyalty scheme on Talon One platform and requirements for integration with other systems via Customer Data Platform (CDP).
- Managing a domain change from wherethetradebuys.co.uk to WTTB.co.uk
- Budget planning (Agency, Media and Internal) and modelling for growth
- Full review of agency relationships, and selection of new partners (where appropriate) in line with business needs/budget.
- Ongoing management of the agencies and media platforms
- Key account management of Platinum tier clients
- Support the board and management team across all aspects of e-commerce performance and profitability.
- Tracking E-commerce KPI: Revenue, ROAS, Cost Per Acquisition (CPA), Lifetime value & incremental growth
